Missed-call text-back for roofers

Roofing jobs are high-value, and after a storm homeowners call several roofers at once. The first one to respond often gets the inspection.

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When roofers miss calls

  • You're on a roof and can't answer safely
  • Post-storm call surges
  • Insurance-claim callers comparing several roofers
  • Evening calls from homeowners who just got home and saw the damage

About 27% of calls to home-services businesses go unanswered, and fewer than 3% of those callers leave a voicemail. Source: Invoca, 2024, industry estimates. Your numbers will differ. Run yours.

A first text that works for roofers

Hi, this is Your Business. Sorry we missed your call - we're probably up on a roof. Is this about a leak or storm damage? Reply with your address and what you're seeing, and we'll get back to you today. Reply STOP to opt out.

One text, your business name, a STOP option, no offers. You edit and approve your own wording during setup.

After hours

Most roofers choose the 8 AM text. A leak at 11 PM usually needs a tarp in the morning, and the caller mostly wants to know you'll call.

Reviews for roofers

Ask when the final inspection or cleanup is done. Roofing reviews carry a lot of weight because jobs are big and infrequent. Ask every customer, not just the happy ones (filtering is called "review gating" and Google prohibits it), and never offer a discount or gift for a review.

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Roofing guides by city

Questions

What should a roofer text a missed caller?

Keep it to one short, informational text that names your business, acknowledges the missed call, asks what they need, and offers STOP. For example: "Hi, this is [Your Business]. Sorry we missed your call - we're probably up on a roof. Is this about a leak or storm damage? Reply with your address and what you're seeing, and we'll get back to you today. Reply STOP to opt out."

Should roofers text after-hours callers right away?

Most roofers choose the 8 AM text. A leak at 11 PM usually needs a tarp in the morning, and the caller mostly wants to know you'll call.

When should a roofer ask for a Google review?

Ask when the final inspection or cleanup is done. Roofing reviews carry a lot of weight because jobs are big and infrequent. Ask every customer, don't filter for happy ones, and never offer anything in exchange for a review.